Our Selling Action Plan

The real estate marketing plan that the Hilbert&Crick Real Estate Group provides real estate sellers in Kelowna, is second to none. It’s what makes us an award-winning team. We do what it takes to get your home in front of the right buyer, and that’s where our team has found the greatest success.

Through professional photography, aerial drones, print marketing, and high online traffic visibility, we create a funnel of prospective home buyers. This allows us an advantage to sell your home for more money, in a shorter period of time.

Read more about a few of the things we do to get maximum exposure for your Kelowna property for sale and then reach out to us to learn more!

Digital Marketing & Listing Exposure

Getting exposure and visibility for your Kelowna real estate listings is job number one for Hilbert&Crick. It’s not enough to post your home for sale on the MLS and REALTOR.ca and hope that it sells. Our Kelowna real estate team focuses a concentrated effort on online marketing. From regular social media posts that showcase your home to potential buyers to calculated search engine marketing. Our team regularly posts content online to showcase the attributes of our sellers’ most important asset.

Digital marketing is extremely important to today’s real estate buyers and sellers. Nearly 100% of all home searches start online today. That’s why we invest a healthy marketing budget towards our online marketing program. Our custom website is a huge benefit to a real estate seller in Kelowna. From carefully keyworded pages designed to capture search engine traffic to a listing details page that encourages potential buyers to get in touch. Our website is designed to attract and hold the attention of buyers locally, nationally, and internationally.

There are many differences in our online visibility program compared with other agents. We encourage you to contact us and learn more about why our online marketing efforts are so robust. Especially, in comparison to real estate agents in Kelowna who do the bare minimum for coverage on your Kelowna property. Online marketing is a cornerstone to success in real estate and our program is second to none!

Drone Photography / Video

A picture is worth a thousand words or in the case of Kelowna real estate it can mean a million dollars. Drone photography is a marketing strategy that has always made sense to us. A more expensive option for marketing Kelowna homes for sale, but one that pays off in spades. Drone photography in real estate helps potential buyers get a feel for the property itself along with the neighbourhood.

When buyers can see an aerial view of a home they’re able to take in unique selling points not seen from a still photo. These can include neighboring properties, points of interest, as well as the general size and layout of the property.

Drone photos are an integral part of our marketing program for real estate in Kelowna and they make an immense difference in how your home is viewed and ultimately sold.

Learn more about our Drone photo program and how it can benefit you in today’s competitive Kelowna real estate market!

Flyers & Print

Print is required for any effective real estate marketing plan. Sell sheets, business cards, flyers, and more are utilized when we market your Kelowna home for sale. Leave-behinds and sell sheets are perfect for a number of scenarios. Open houses attract a flurry of potential buyers. Since they are likely to visit more than one open house on any given day, it’s key to have something that they will remember. Enter the sell sheet. A quick overview of your home and its distinct selling features is encapsulated in this presentation. Potential buyers will have a handheld memoir of how many beds, and baths along with professional photos to jog their memory. This helps to make your home stand out in a sea of other listings for sale.

We also use brochures and print to hand out to other real estate professionals in our office. If requested we can also arrange for Canada Post mail drops and other forms of gorilla-style marketing to get your home for sale in Kelowna maximum exposure.

Learn more about how we use print marketing to our advantage at Hilbert&Crick.

Matterport & Floor Plans

Many a Kelowna home has sold sight unseen thanks to the help of digital floorplans and virtual walkthrus. This technology has been around since the early ’00s and has only gotten better. At Hilbert&Crick we use Matterport software to create a digital floorplan of your home. Regardless of the age of your property and whether you have an existing floorplan or not.

The next step is where the magic happens. Photos and video are then linked to the floorplan so that potential buyers can do a virtual walk-thru of your home for sale. This allows the buyer to see how your home is laid out and gives them a better feel for the flow of each room. It’s a great way to capture a buyer’s interest and presents your home for sale in a thoughtful light.

Learn more about how we use technology to give buyers a virtual tour of your home and property today!

HD Photography

HD photography ensures that your Kelowna home for sale is seen in precisely the right light. Capturing desirable features like lake views, infinity pools, and walls of glass is integral to attracting the right buyer. We use professional real estate photographers to get the most out of your home. Home staging is recommended when you’re selling your home but is not a requirement. Our photographers work with our team of real estate professionals to determine the best time of day to capture your property and the rest is taken care of. The end result is a series of beautiful photos showcasing your home’s best angles.

We will use these images to share your home through all of our online channels like Instagram, Facebook, and Google Business. These images are also provided in high-resolution format. That means that we have the added flexibility to create crisp print campaigns along with additional outdoor marketing.

Having a professional photographer is the only way to sell a home in Kelowna. Let us know if you want to learn more about how we use professional-level photography to sell every home we list for sale in Kelowna. Click here to see an example of the most recent homes we’ve sold in Kelowna, West Kelowna, and the Okanagan Valley.

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